There are days remembered for impressive numbers, and there are days etched into memory by emotions and shared spirit. For Fabbi, October 3, 2025, was one such day, a milestone marking the official launch of our new core values. The event represents a pivotal shift in defining our organizational identity, reaffirming our commitment to nurturing people, shaping a working spirit, and laying the foundation for sustainable growth.
With the spirit of “Commitment & Creation”, Fabbi affirms that culture stands as a pillar alongside business strategy. It is the bond that connects Fabbi people across every location, and it is also a promise of quality delivered to our customers, partners, and the wider community.

Vision as the path, culture as the guide
At the event, Mr. Vu Van Tu, Chairman of Fabbi Holdings, shared the company’s vision, mission, and five core values: Aspiration, Breakthrough, Speed, Dedication, and Sustainability. If vision sets the direction, culture is the lighthouse illuminating that path. It serves as the compass for every decision, every action, and every working moment of each Fabbier.


When stories touch the heart
Fabbi’s culture does not stop at words. It came alive through images, films, and heartfelt reflections, taking everyone back to the journey from the challenging early days of our startup to the strong, resilient Fabbi of today. Smiles, glances, and moments of silence reminded us that culture is not born from a single ceremony, but is nurtured in everyday life: when we support teammates, dare to take on challenges, or persevere until the goal is reached.


Spreading through action
A meaningful highlight of the launch was the official establishment of the Fabbi Share Charity Fund. Every small contribution from each member flows together into a stream of giving, spreading kindness to the community. This is a powerful demonstration that Fabbi’s culture extends beyond the company, creating sustainable value for society.

A new chapter – beginning with each of us
The ceremony concluded in pride and emotion. Yet this was not an end, but the beginning of a new cultural journey shaped by the spirit of Commit & Create. From today, Fabbi’s culture will be present in every small action: daring to dream big, doing things differently, acting with speed, serving wholeheartedly, and growing sustainably.


Fabbi has chosen this path. The remaining question is: How will you commit and create, starting today?