On June 10, 2025, in Tokyo, the seminar titled “Strengthening Vietnam-Japan Cooperation in the era of DX & AI” took place successfully, garnering significant attention from business representatives, technology experts, and investors. In the context of numerous Japanese enterprises facing major challenges – such as IT manpower shortages, slow innovation, and difficulties in domestic expansion, the event served as a valuable opportunity to explore new directions through strategic collaboration with Vietnam, a nation rapidly emerging as a new technology hub in Asia.
Co-organized by Brainworks and Fabbi – two pioneering organizations in the fields of technology and digital transformation in Japan and Vietnam – the seminar focused on unlocking the potential of the “co-creation” model, where enterprises from both countries do not merely support each other but also jointly develop solutions, share resources, and accelerate innovation. Representing Fabbi, Chairman Vu Van Tu and CEO of Fabbi Japan Nguyen Dinh Toan directly shared strategic perspectives and practical experiences in supporting Japanese businesses in overcoming traditional barriers to achieve sustainable growth.
According to CEO Nguyen Dinh Toan:”Innovation is no longer a choice – it is a prerequisite for survival and development. Amid Japan’s IT labor shortage and domestic constraints, Vietnam – with its young, agile workforce, innovative spirit, and strong language capabilities – emerges as an ideal strategic partner. Fabbi, driven by the spirit of ‘Omotenashi’ and its ability to rapidly execute, can become an effective extension of Japanese enterprises – from internal development to global expansion.”
In addition to sharing strategic visions, Fabbi also presented a real-life case of collaboration with a major Japanese television broadcaster in developing the “BZ” platform. This is a typical example of an effective cooperation process: from initial concerns about language barriers, delivery speed, and quality – to gradually building trust and producing high-standard outcomes. By applying the Agile development model and leveraging a team of engineers well-versed in Japanese culture and capable of prompt responsiveness, Fabbi accompanied its partner from the pilot phase to successful commercial deployment – concretely demonstrating the power of “co-creation” in practice.
The seminar not only served as a forum for knowledge sharing but also provided a strategic networking space, opening up new opportunities for collaboration between the business communities of the two countries. Amidst the global wave of transformation, the event conveyed a clear and consistent message: international cooperation is no longer simply a matter of “outsourcing” – it is about co-creating and co-developing. This is the pathway through which Japanese enterprises can gain the speed, flexibility, and innovative capacity that are increasingly critical in the era of DX and AI.
